Impact Highlights
I design, build, and grow digital products.
![]()
Ian blends creative clarity with business precision. He turns complex funnels into elegant experiences that move the numbers. If you care about outcomes and craft, hire Ian.
Mehran EbadolahiFounder & CEO, TestMax
![]()
Ian shaped the look, feel, and usability of our entire education platform, driving the development of 15+ mobile and web apps. His versatility, leadership, and ability to deliver exceptional results made him indispensable to TestMax.
Jason LoewyCTO, TestMax
Featured Projects

From a Single iOS App to a Multi-Product Education Platform Driving 12× Revenue Growth

Optimizing Elegant UX for Established Wellness Brand

Crafting a Boutique Wellness Experience from Scratch

Driving Growth with Smart Funnel Design and CRO

Launching a New Vertical with Innovative Study Tools

Designing Custom Mastering Equipment for a Legendary Studio
Brand Design
About Me.
I believe the best digital products come from designers who understand how they're built, so I learned to build them. I obsess over the details, code in production, and do some of my best work at the intersection of design and engineering. I'm drawn to growth-stage teams where there's real ambiguity to untangle, real craft to apply, and real impact to measure when it ships.
At TestMax, I led product as Head of Product, shaping strategy with the founders and engineering leadership, mentoring junior designers, and influencing direction across the full ecosystem. Leadership for me looks less like managing and more like setting direction, championing craft, and aligning teams to ship work that moves the business.
Most of my career has been spent compounding depth in edtech. A decade at TestMax meant solving the same kinds of design problems repeatedly at increasing scale: multi-platform expansion, conversion infrastructure and CRO, multi-sided marketplace design, live instruction product surfaces, and the launch of an AI tutor and grader. That same problem set applies across industries, which is why the work translates beyond edtech.
What I bring.
Strategy & Ownership
- Product Strategy & Roadmapping
- End-to-End Product Development
- Data-Informed Decision Making
- User Research & Discovery
- CRO & Funnel Optimization
Craft & Systems
- Product Design (UX/UI)
- Interaction Design
- Design Systems
- Wireframing & Prototyping
Design + Code
- Front-End Development (HTML, CSS, JavaScript)
- Ruby on Rails
- Product Analytics & Event Tracking (GA, Mixpanel, VWO)
- Technical Collaboration with Engineering
Visual Identity
- Brand Development & Identity
- Typography & Layout
- Creative Direction
Say hello 👋.
I work best with product-led teams who care about both craft and outcomes. Open to senior full-time and contract roles at growth-stage companies.





