I design, build, and grow digital products.

Impact Highlights

12×
Company revenue growth • 3 yrs
20×
Web channel growth → 99% revenue share
$2.5M
New vertical • year one, from $0
10+
Years. One designer. Entire product.

About Me.

I believe the best digital products come from designers who understand how they're built, so I learned to build them. I obsess over the details, code in production, and do some of my best work at the intersection of design and engineering. I'm drawn to growth-stage teams where there's real ambiguity to untangle, real craft to apply, and real impact to measure when it ships.

At TestMax, I led product as Head of Product, shaping strategy with the founders and engineering leadership, mentoring junior designers, and influencing direction across the full ecosystem. Leadership for me looks less like managing and more like setting direction, championing craft, and aligning teams to ship work that moves the business.

Most of my career has been spent compounding depth in edtech. A decade at TestMax meant solving the same kinds of design problems repeatedly at increasing scale: multi-platform expansion, conversion infrastructure and CRO, multi-sided marketplace design, live instruction product surfaces, and the launch of an AI tutor and grader. That same problem set applies across industries, which is why the work translates beyond edtech.


What I bring.

Strategy & Ownership

  • Product Strategy & Roadmapping
  • End-to-End Product Development
  • Data-Informed Decision Making
  • User Research & Discovery
  • CRO & Funnel Optimization

Craft & Systems

  • Product Design (UX/UI)
  • Interaction Design
  • Design Systems
  • Wireframing & Prototyping

Design + Code

  • Front-End Development (HTML, CSS, JavaScript)
  • Ruby on Rails
  • Product Analytics & Event Tracking (GA, Mixpanel, VWO)
  • Technical Collaboration with Engineering

Visual Identity

  • Brand Development & Identity
  • Typography & Layout
  • Creative Direction

Say hello 👋.

I work best with product-led teams who care about both craft and outcomes. Open to senior full-time and contract roles at growth-stage companies.