Client Capitol Studios
Engagement Identity Design
Deliverables Logo, Visual Identity, Motion Graphics
Overview
Capitol Studios is legendary in the music industry, known for iconic recordings and artists across decades. With "1 Mic 1 Take," they aimed to launch a video series capturing artists in their purest form — one microphone, one performance, no retakes. The identity needed to feel rooted in their storied past yet modern enough for digital platforms like YouTube.
The design's defining idea was incorporating Capitol's iconic Hollywood tower into the numeral "1," visually communicating the essence of the series in a single memorable mark. Clean typography and a grayscale palette reinforce the sophisticated, stripped-back nature of the format — and the identity translates consistently from on-screen use to promotional materials.
