Designing & building effective digital products.

Projects ↓ Projects ↓ Projects ↓ About About About
12×
Company revenue growth • 3 yrs
20×
Web channel growth → 99% revenue share
$2.5M
Tutoring revenue • year one
TestMax Logo

Ian blends creative clarity with business precision. He turns complex funnels into elegant experiences that move the numbers. If you care about outcomes and craft, hire Ian.

Mehran Ebadolahi
Mehran Ebadolahi
Founder & CEO, TestMax

Ian shaped the look, feel, and usability of our entire education platform, driving the development of 15+ mobile and web apps. His versatility, leadership, and ability to deliver exceptional results made him indispensable to TestMax.

Jason Loewy
Jason Loewy
CTO, TestMax

Featured Projects

Preview of Testmax legal test prep education platform project

Driving 12x Revenue Growth with Education Platform Expansion

Product Design Product Strategy UX Research Prototyping Mobile Web Ed Tech Startup
Preview of Soothe on demand massage therapy project

Optimizing Elegant UX for Established Wellness Brand

Product Design UX Research Prototyping Mobile Web Wellness Enterprise
Preview of Drip therapy on demand hydration therapy project

Crafting a Boutique Wellness Experience from Scratch

Product Design UX Research Prototyping Mobile Web Wellness Startup
Preview of Testmax legal test prep ecommerce conversion funnel project

Driving Growth with Smart Funnel Design and CRO

Product Strategy UX Research Marketing Design CRO E-Commerce
Preview of Gremax gre prep mobile study aid project

Launching a New Vertical with Innovative Study Tools

Product Design Product Strategy UX Research Prototyping Mobile Apple Watch Ed Tech Startup
Preview of Capitol studios mastering faceplate design project

Designing Custom Mastering Equipment for a Legendary Studio

Product Design Hardware Music Enterprise

My areas of Expertise.

With more than a decade in product design, UX, and branding, I’ve led design initiatives across education, wellness, and entertainment, crafting new experiences and evolving existing ones.

Product

  • Product Strategy & Roadmapping
  • Product Development
  • Cross-Functional Collaboration
  • Data-Informed Decision Making
  • User Research & Discovery

Design

  • Product Design (UX/UI)
  • User-Centered Design
  • Interaction Design
  • Information Architecture
  • Design Systems
  • Wireframing & Prototyping
  • Accessibility & Usability

Technical

  • Front-End Development (HTML, CSS, JavaScript)
  • Ruby on Rails
  • Product Analytics & Event Tracking
  • Technical Collaboration with Engineering
  • Prototyping

Brand

  • Brand Development & Identity
  • Visual Design
  • Typography & Layout
  • Creative Direction