TestMax

QUICK READ ➤ For over a decade, I’ve led all facets of branding and marketing design for TestMax, an ed tech company specializing in LSAT and Bar prep. From logo systems to full-funnel marketing assets, I evolved the brand into a scalable, modern identity that resonates with students while maintaining flexibility across multiple product lines.

Project Overview

When I joined TestMax, the brand—like the product—was in its earliest iteration, featuring outdated skeuomorphic visuals that no longer reflected the modern startup environment or the mobile-first experience we were building. I led a full brand refresh, developing a more accessible and contemporary identity that aligned with emerging trends in mobile and digital education.

The TestMax brand system was designed with scalability and cross-product flexibility in mind. Each product—LSATMax, BarMax, and others—was given a distinct but cohesive visual mark, helping students clearly differentiate between offerings while reinforcing the parent brand.

Over the years, I’ve created a wide range of marketing and brand materials including landing pages, social campaigns, digital ads, conference booths, print assets, and even textbooks. The consistency and adaptability of the brand has allowed TestMax to maintain a strong presence across channels while continuing to grow and evolve its product offerings.

I’m especially proud of how the brand has scaled—visually and strategically—to support new verticals, changing market conditions, and new platforms, all while staying true to its approachable, student-centered core.