A Modern Identity for Intimate Music Sessions
QUICK READ ➤ I created the logo and brand identity for Capitol Studios' video series, "1 Mic 1 Take," a channel showcasing intimate live music sessions captured in one continuous recording. The identity needed to feel sharp, classy, and authentically tied to Capitol's iconic music heritage.
Project Overview
Capitol Studios is legendary in the music industry, known for iconic recordings and artists. With "1 Mic 1 Take," they aimed to launch a video series that captured artists in their purest form—one microphone, one performance, no retakes. It was all about intimacy, authenticity, and musical craftsmanship.
I worked closely with Capitol to develop a logo and visual identity that felt rooted in their storied past yet modern enough for digital platforms like YouTube. The design cleverly incorporates Capitol's iconic Hollywood tower into the numeral "1," visually communicating the essence of "1 Mic 1 Take" in a single, memorable mark.
The clean, sharp typography and grayscale palette lend the brand a sophisticated edge, aligning with the studio's premium reputation while feeling fresh and contemporary. The identity translates seamlessly from on-screen use to promotional materials, ensuring consistency across the series.
The result was a brand identity that resonated strongly with Capitol's team and their audience, immediately placing the video channel within the world-class tradition of the studio itself.
