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      <lastmod>2026-03-05T19:26:53Z</lastmod>
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          <image:title>Iconic Identity for Product Management Professional</image:title>
          <image:caption>Logo</image:caption>
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    <url>
      <loc>https://ianhorner.com/projects/testmax-test-prep-brand</loc>
      <lastmod>2026-03-05T19:25:54Z</lastmod>
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          <image:title>Crafting a Friendly,  Modern Identity for Test Prep</image:title>
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    <url>
      <loc>https://ianhorner.com/projects/legal-level-podcast-brand</loc>
      <lastmod>2026-03-05T19:24:46Z</lastmod>
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          <image:title>A Bold Identity for Law Students’ Go-To Podcast</image:title>
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    <url>
      <loc>https://ianhorner.com/projects/drip-hydration-therapy-brand</loc>
      <lastmod>2026-03-05T19:23:02Z</lastmod>
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          <image:title>Branding an Elite Hydration Therapy Experience</image:title>
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          <image:title>A Modern Identity for Intimate Music Sessions</image:title>
          <image:caption>Primary Logo</image:caption>
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    <url>
      <loc>https://ianhorner.com/projects/capitol-studios-mastering-faceplate-design</loc>
      <lastmod>2026-03-05T18:40:28Z</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.9</priority>
        <image:image>
          <image:loc>https://ianhorner.com/thumb-capitol-compressor-2.png</image:loc>
          <image:title>Designing Custom Mastering Equipment for a Legendary Studio</image:title>
          <image:caption>Laser Etched Valve Compressor Faceplate</image:caption>
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    <url>
      <loc>https://ianhorner.com/projects/gremax-gre-prep-mobile-study-aid</loc>
      <lastmod>2026-03-05T18:31:22Z</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.9</priority>
        <image:image>
          <image:loc>https://ianhorner.com/thumb-gremax-product-1.png</image:loc>
          <image:title>Launching a New Vertical with Innovative Study Tools</image:title>
          <image:caption>Key Mobile Screens</image:caption>
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    <url>
      <loc>https://ianhorner.com/projects/drip-therapy-on-demand-hydration-therapy</loc>
      <lastmod>2026-03-05T18:29:45Z</lastmod>
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          <image:loc>https://ianhorner.com/thumb-drip-product-1.png</image:loc>
          <image:title>Crafting a Boutique Wellness Experience from Scratch</image:title>
          <image:caption>Key Mobile Screens</image:caption>
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      <loc>https://ianhorner.com/projects/soothe-on-demand-massage-therapy</loc>
      <lastmod>2026-03-05T18:29:20Z</lastmod>
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      <priority>0.9</priority>
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          <image:loc>https://ianhorner.com/thumb-soothe-product-1.png</image:loc>
          <image:title>Optimizing Elegant UX for Established Wellness Brand</image:title>
          <image:caption>Web Home / Onboarding</image:caption>
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    <url>
      <loc>https://ianhorner.com/projects/testmax-legal-test-prep-ecommerce-conversion-funnel</loc>
      <lastmod>2026-03-05T18:27:43Z</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.9</priority>
        <image:image>
          <image:loc>https://ianhorner.com/thumb-testmax-web-product-1.png</image:loc>
          <image:title>Driving Growth with Smart Funnel Design and CRO</image:title>
          <image:caption>Landing Pages</image:caption>
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